About Us
Artisan roasting with an
ethical, deforestation-free mission.
Flo. Coffee Roastery is an artisan coffee roastery based in the historic district of Pakualaman, Yogyakarta. We specialize in high-quality specialty arabica, meticulously sourced from farmers and processors who champion agroforestry.
Our mission is simple: to provide premium coffee experiences for your guests and employees while ensuring that every cup contributes to a deforestation-free supply chain. We offer a partnership that bridges the gap between ethical environmental stewardship and world-class coffee quality.
Executive Summary
Flo. Coffee Roastery is an artisan coffee roastery based in the historic district of Pakualaman, Yogyakarta. We specialize in high-quality specialty arabica, meticulously sourced from farmers and processors who champion agroforestry.
Our mission is simple: to provide premium coffee experiences for your guests and employees while ensuring that every cup contributes to a deforestation-free supply chain. We offer a partnership that bridges the gap between ethical environmental stewardship and world-class coffee quality.
Our Core Pillars
We believe that great coffee shouldn't cost the Earth. Our business is built on three non-negotiable values:
Ethical Sourcing (Agroforestry)
We prioritize green beans grown within biodiverse forest ecosystems. By supporting farmers who avoid deforestation, we help protect local watersheds and soil health.
Artisan Roasting
Located in Pakualaman, Jogja, we roast in small batches. This allows for precision control over the roast profile, ensuring the unique characteristics of each origin are fully expressed.
Quality Consistency (QC)
Every batch undergoes a rigorous sensory evaluation (cupping) before it leaves our roastery. We guarantee consistency — a vital requirement for B2B partners.
Why Partner with Flo.?
For Hotels, Restaurants & Cafes (HORECA)
- A Story in Every Cup: Enhance your brand identity by serving coffee with a verified environmental mission.
- Custom Roast Profiles: We can collaborate to develop a "Signature House Blend" exclusive to your establishment.
- Freshness Guaranteed: Our local presence in Yogyakarta ensures a fast turnaround from roasting to delivery.
For Offices & Corporate Spaces
- Elevated Productivity: Replace commodity coffee with specialty-grade beans to boost employee morale and focus.
- Sustainability Goals: Directly contribute to your company's ESG (Environmental, Social, and Governance) targets by sourcing from a deforestation-free supplier.
Products & Services Offering
Our Roasting Process
At our roastery in Pakualaman, Jogja, we blend traditional craftsmanship with modern data-logging technology.
Specialty-Grade Green Beans
We roast only specialty grade green beans.
Finding the Sweet Spot
We profile each lot multiple times to find the "sweet spot."
Even Heat, Meticulous QC
We roast in small quantities — ensuring even heat distribution and meticulous quality control.
A Journey Through the Indonesian Archipelago
From Forest Canopy to Your Cup: Celebrating Diversity and Sustainability
Indonesia is a land of unparalleled coffee diversity, and at Flo. Coffee Roastery, we curate the very best of it. We source our Specialty Arabica from the most iconic origins — from the rugged highlands of Sumatra and the volcanic slopes of Bali to the mist-covered peaks of Papua.
Each bean we prioritize is a product of Agroforestry, grown under the shade of natural forest canopies. This harmonious relationship with nature doesn't just protect our forests; it slows down the ripening process, allowing the cherries to develop complex sugars and a kaleidoscope of flavors that are unique to their terroir.
Sustainable Impacts
By choosing flo. Coffee Roastery, your business becomes a stakeholder in forest conservation.
Forest Land Protected
We vet our supply chain to ensure no forest land was cleared for the coffee we buy.
Premium Prices, Shade-Grown
We pay premium prices to processors who maintain shade-grown coffee environments, which are essential for biodiversity.
When you choose Flo. Coffee Roastery, you aren't just buying coffee; you are investing in a transparent supply chain that rewards quality and protects our planet. Our pricing ensures that your customers receive a world-class cup of coffee, while your business stands at the forefront of the global sustainability movement.
The Pricing Statement
Our premium Specialty Arabica — min. 25 kg order
At flo. Coffee Roastery, we believe in transparency. The price of our roasted beans is not a fixed commodity rate, but a reflection of the intricate journey each coffee takes from the forest to our roastery in Pakualaman. Our pricing is carefully structured based on two primary variables that define the quality and rarity of your cup:
- The Origin (Terroir & Logistics)
- Post-Harvest Processing (The Science of Flavor)
A Global Pulse
From Pakualaman to the World: A Borderless Coffee Experience
What started as a passionate craft in the historic heart of Yogyakarta has now resonated with coffee lovers far beyond our borders. flo. Coffee Roastery is proud to have its beans traveled, shared, and brewed in various corners of the globe.